The innovative business model developed by Frendy Energy foresees close cooperation on the part of all actors involved in the value network , in order to generate wealth for each subject according to a win- win situation where the value is created by the system and captured by each party. Suppliers, irrigation authorities and stakeholders are directly or indirectly connected to the system Frendy Energy , and strongly oriented towards a sustainable growth while respecting the principles of economic, ecological and social . In particular, the system provides, through the use of unusual instruments such as royalties of 10% irrigation institutions and the sharing of strategic partners to venture capital , equitable benefit sharing for the benefit of the community through the common good : the ‘ water. The activities are conducted with extreme caution with regard to:
• Balancing the cost / benefit and cost / effectiveness;
• Low costs and the principles of extreme affordability through a constant and integrated control of the supply chain from the company and its partners ;
• Maintaining the ecological integrity of the water body .